TREND-FORWARD INNOVATION FOR CPG BRANDS & RESTAURANTS

Learn more about the Hyde Park Group, A Mattson Company news here:

We are a full-service, end-to-end innovation company helping clients identify, create and launch strategically-grounded, culinary-inspired new products and menus.

OUR SERVICES

We provide a seamless bridge across strategy, culinary creativity, commercialization and in-market activation.

 

OUR WORK

Here are just a few examples of our proudest contributions:

CONSUMER PACKAGED GOODS

  • Our CPG Client Roster

  • Cucina Moderna

    Helping Mizkan stand out from the crowd with a modern line of sassy, flavor-forward pasta sauces.

  • MADE EASY OLIVE OILS

    Teaching new olive oil users how to bake, fry, sauté and drizzle was our mission with this new line from Pompeian.

  • Infused Honeys and Culinary Crunch Sauces

    Chef-Inspired flavor bombs transform home cooks into kitchen magicians.

  • VEGGIE WHITE SAUCES

    Creamy white veggies instead of dairy. The new Ragu!

  • STREET TACO SAUCES

    Asada, Al Pastor and Mojo Verde join la familia Ortega.

  • HEMP HEART CRACKERS

    Nutrition-packed hemp from Back to Nature. It’s not just for weird shirts anymore.

  • TWISTED SALAD KITS

    Hail Caesar and his twisted Greek, Asian and Avocado cousins from Fresh Express.

  • CULINARY CUTS

    Fresh, chef-y meat cuts and restaurant-quality sauces helped Hormel turn home cooks into pros.

  • VEGAN CHEESE SNACKS

    Cheddalicious! means “true love” in vegan-speak. Way to get Back to Nature!

  • TEQUILA SPIKED SELTZER

    All flavor, lower calories, and real Sauza tequila from Beam Suntory. Life is good.

  • SALAD COMPANIONS

    Chef curated ingredients and dressings to add to your own lettuce. Dole-iscious.

  • MODERN PIZZA

    Hummus instead of tomato? Black bean instead of cheese? Leave it to Kashi to take pizza to the next level.

  • BREAKFAST FLATS

    A flat little biscuit with big possibilities. Chef signature recipes and social media helped launch these modern snacks from Quaker.

  • CULINARY BEANS

    Bush’s goes beyond baked beans with an integrated recipe and media program showcasing globally-inspired ways to use their other 17 varieties.

  • SALT-FREE SEASONINGS

    New blends, new formats and new recipes helped make Mrs. Dash Millennial-ready.

  • CHEETOS MAC N CHEESE

    With creative inspiration from insanely avid fans, the iconic snack chip entered a new era.

  • ESSENTIAL RECIPES

    Who says breakfast shakes can’t grow up? A new recipe portfolio helped push this Nestle brand into the modern kitchen.

  • THE SPICE HOUSE

    A streamlined product offering helped launch a sleek new line of spices in DTC.

 

RESTAURANTS & FOOD SERVICE

  • Our Restaurants & Food Service Client Roster

  • KOREAN DONUTS

    Authentic with an American twist, you'll find these fluffy-chewy sensations at Bonchon restaurants nationwide.

  • ASIAN WING SAUCES

    Thank you Chinatown and Little Korea. Wingstop will never be the same.

  • NEW BITTERS

    Angostura sails into uncharted territory with cocoa bitters. Where next?

  • ARTISAN SANDWICHES

    Bye bye white bread. Hello amazing artisan bakery sandwiches at Starbucks.

  • TEQUILA SPIKED SELTZER

    All flavor, lower calories, and real Sauza tequila from Beam Suntory. Life is good.

  • BRAZILIAN TAPAS

    The best seat is in the Fogo de Chao bar, now serving authentic bites to go along with your caipirinha.

TIPPING TRENDS

We make it our business to stay ahead of new concepts and inspiration from all corners of the food and beverage world. Captured in our annual What’s Tipping? Trends Report and constantly updated in our HPG Spotted social media feeds, it’s how we help our Clients lead with trend-forward innovation.

Hyde Park Group is Now a Mattson Company!⁠ ⁠ We’re thrilled to announce the acquisition of Hyde Park Group Food Innovation by Silicon Valley-based Mattson, the country's leading food and beverage product development firm, serving the CPG, Resta
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