FRONT END INNOVATION

Uncovering foundational consumer and guest insights to guide innovation

“Hyde Park Group has functioned as our strategic partner for the past several years. They are unique in that they can identify the strategic opportunity, then execute it... HPG truly is a strategic partner for the brand, and not just a project-based partner.”

— Marketing Director, International Consumer Packaged Goods Company

Bringing trends to life with real world and chef-developed examples

”We all appreciated the thinking and connectivity to trends and the integration of in-market and chef-made examples to bring the ideas to life.”

— Marketing Director, International Packaged Goods Company

Turning inspiration into ideas through guided brainstorming and chef and influencer participation

“They helped revolutionize our process and tap into the combined power of the team. As a result, we brought our best thinking to the opportunities before us and came up with breakthrough solutions.”

— Vice President, National Commodity Board

Exposing concepts and food to consumers and guests to help shape ideas

“The speed at which Hyde Park Group gets from the spark of an idea to real food is amazing. This leads to high quality consumer feedback at an extremely early stage of development.”

— Senior Consumer Insights Director, International Restaurant Chain