ACCELERATING BRANDS WITH BETTER
NEW PRODUCTS

FROM INSIGHT THROUGH LAUNCH

Hyde Park Group is a strategic innovation company helping clients discover, design, produce and launch new consumer food and beverage products through a Food First Thinking approach.

Our secret sauce is the emphasis we place on trend-forward, culinary insight and experimentation to drive breakthrough ideas that resonate with a new generation of consumers.

THINK

Accelerated development through a food-immersive approach


INCUBATE

Close-to-retail brand, culinary and packaging for consumer testing and learning


CREATE
Formulas, sourcing, co-man selection and more

LAUNCH

Strategies, creative and media targeting specific food groups


CLIENTS




CASE STUDIES


  • Ten Months from Concept through Retail

    For an AlcBev client, we identified the opportunity, initial concepts, developed brands, culinary and packaging for a new product launched – from start to finish – in ten months.

  • Developing Vegan Solutions

    For a frozen pizza client, we extended their line into vegan with new concepts and proto-types, sourced ingredient suppliers and worked with the co manufacturer to optimize.

  • Salt Free and Delicious

    For a consumer spice brand, we identified an unmet consumer need for salt free “shake-able” blend and incubated the idea from opportunity through culinary, packaging and sensory.

  • Artisanal Product Line

    For a major coffee chain, we conducted a world wide marketplace review, developed a complete line of new chilled case culinary foods and beverages and worked with outside suppliers and distributors to bring them to market.

  • Packaged Salads, Re-imagined

    For the leading packaged salad company, we developed a line of culinary-driven solutions – concept, culinary and packaging – and worked with outside ingredient suppliers and assemblers to bring these to market.

More

Contact



Hyde Park Group Food Innovation
1649 W. Grand Ave.
Chicago, IL 60622


Phone: 312.337.1300
Fax: 312.337.3011
Email: info@hydeparkgroup.com