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Find the Idea. Bring it to Life.

Hyde Park Group Food Innovation is a strategic marketing and culinary company dedicated to finding new food opportunities and bringing them to life. Through a potent fusion of strategic leadership and award-winning culinary design, we are helping companies create the next generation of better food through improved taste, nutrition, and presentation.

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New Product Concepts

Our consumer-driven approach aligns new product pipeline development with brand positioning and vision.

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SMASH Rapid Idea Development

SMASH transforms strategists, culinary innovators, and packaging designers into an idea generating powerhouse.

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New Product Development

We put culinary excellence front and center in our new product development process.

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Recipe & Menu Engagement

We treat the selection, development, and execution of recipes and menus as highly strategic elements in a brand’s marketing plan.