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Find the Idea. Bring it to Life.

Hyde Park Group Food Innovation is a strategic marketing and culinary company dedicated to finding new food opportunities and bringing them to life. Through a potent fusion of strategic leadership and award-winning culinary design, we are helping companies create the next generation of better food through improved taste, nutrition, and presentation.

SMASH New Product Development

SMASH transforms strategists, culinary innovators, and packaging designers into an idea generating powerhouse.

Food Design & Packaging

We place culinary excellence front and center in our process by starting with what makes food great, and making great food.

Trigger Recipe Development

What is a trigger recipe?  One that delights your consumer, fits perfectly into her food repertoire, and drives trial. 

Culinary Content & Engagement

If you are looking for ways to engage your consumer in the burgeoning food dialogue, we have the experts who can help.