Hyde Park Group is a strategic innovation company helping clients discover, design, produce and launch new consumer food and beverage products through a Food First Thinking approach.

We connect consumer, chef and marketplace insight to the design and commercialization of new food and beverage products.  From white space concepts through production, we help clients develop more delicious, engaging and functional new products for today's demanding consumers.


Accelerated development through a food-immersive approach


Close-to-retail brand, culinary and packaging for consumer testing and learning

Formulas, sourcing, co-man selection and more


Strategies, creative and media targeting specific food groups



  • Ten Months from Concept through Retail

    For an AlcBev client, we identified the opportunity, initial concepts, developed brands, culinary and packaging for a new product launched – from start to finish – in ten months.

  • Developing Vegan Solutions

    For a frozen pizza client, we extended their line into vegan with new concepts and proto-types, sourced ingredient suppliers and worked with the co manufacturer to optimize.

  • Salt Free and Delicious

    For a consumer spice brand, we identified an unmet consumer need for salt free “shake-able” blend and incubated the idea from opportunity through culinary, packaging and sensory.

  • Artisanal Product Line

    For a major coffee chain, we conducted a world wide marketplace review, developed a complete line of new chilled case culinary foods and beverages and worked with outside suppliers and distributors to bring them to market.

  • Packaged Salads, Re-imagined

    For the leading packaged salad company, we developed a line of culinary-driven solutions – concept, culinary and packaging – and worked with outside ingredient suppliers and assemblers to bring these to market.



Hyde Park Group Food Innovation
1649 W. Grand Ave.
Chicago, IL 60622

Phone: 312.337.1300
Fax: 312.337.3011