ACCELERATING BRANDS WITH BETTER
FROM INSIGHT THROUGH LAUNCH
Hyde Park Group is a strategic innovation company helping clients discover, design, produce and launch new consumer food and beverage products through a Food First Thinking approach.
Close-to-retail brand, culinary and packaging for consumer testing and learning
Strategies, creative and media targeting specific food groups
“We are proud of what we have accomplished with HPG in a very critical and transitional time for our brand. They were an enormous part of that effort and helped introduce the outside culinary world to us in a thoughtful, strategic, and delicious way.”
– Director of Marketing, International Restaurant Chain
“They helped revolutionize our process and tap into the combined power of the team. As a result, we brought our best thinking to the opportunities before us and came up with breakthrough solutions.”
– Vice President, National Commodity Board
“They are creative, out-of-the-box thinkers with a passion for food and innovation.”
– Marketing Director, International Packaged Food Company
“Their group was an integral part of our marketing team. As top level thinkers and strategists, they drove insights, ideas and applications for new product lines… they are true innovation leaders.”
– CMO, National Health & Wellness Product Company
“In all my years with the company, Hyde Park Group delivered the best first tasting I’ve ever attended.”
– Vice President, Food Science, International Packaged Food Company
“The speed at which Hyde Park Group gets from the spark of an idea to real food in a real package is amazing. This leads to high quality consumer feedback at an extremely early stage of product development.”
– Senior Consumer Insights Director, International Packaged Foods Company
“As a senior executive with accountabilities for new brand innovation, they made significant contributions to the development of an award-winning innovation strategy and the ideation and execution of new brand offerings. In my experience, their combination of strategic thinking/planning and concept development/creative execution is very hard to find.”
– CMO, International Packaged Foods Company
“Hyde Park Group did a terrific job conceptualizing a new approach to food, drawing on their unique talents and worldview.”
– CMO, International Food & Beverage Chain
“They are some of the finest marketing professionals I have worked with in my career. They are collaborate, but at the same time will challenge and stimulate ‘outside-the-box’ thinking. They are all about taking action, but action based on research and actual metrics.”
– Senior Vice President, International Beverage Company
“Hyde Park Group has functioned as our strategic partner for the past several years. They are unique in that they can identify the strategic opportunity, then execute it… HPG truly is a strategic partner for the brand, and not just a project-based partner.”
– Marketing Director, Multi-National Consumer Packaged Goods Company
“They are not only bleeding edge in their understanding of marketing strategy, ideation, and resulting tactics, they are innovators.”
– Principal, International Innovation Company
“Hyde Park Group showed us unparalleled partnership and innovation while working with both our Marketing and Culinary teams. They took the time to learn about our challenges and our guests before bringing forth some of the most innovative ideas I have seen come out of our kitchen. Our chefs were energized by the partnership and we have started to activate against that innovation. We can’t wait to work with HPG again!”
– Consumer Insights Manager, National Restaurant Chain
Ten Months from Concept through Retail
For an AlcBev client, we identified the opportunity, initial concepts, developed brands, culinary and packaging for a new product launched – from start to finish – in ten months.
Developing Vegan Solutions
For a frozen pizza client, we extended their line into vegan with new concepts and proto-types, sourced ingredient suppliers and worked with the co manufacturer to optimize.
Salt Free and Delicious
For a consumer spice brand, we identified an unmet consumer need for salt free “shake-able” blend and incubated the idea from opportunity through culinary, packaging and sensory.
Artisanal Product Line
For a major coffee chain, we conducted a world wide marketplace review, developed a complete line of new chilled case culinary foods and beverages and worked with outside suppliers and distributors to bring them to market.
Packaged Salads, Re-imagined
For the leading packaged salad company, we developed a line of culinary-driven solutions – concept, culinary and packaging – and worked with outside ingredient suppliers and assemblers to bring these to market.
Hyde Park Group Food Innovation
1649 W. Grand Ave.
Chicago, IL 60622