hydepark Trends to Watch

If you’re thinking about creating your next generation of new food products or menu items, but you’re stuck in a “shelter at home” mode, no worries.

At Hyde Park Group Food Innovation, we design and execute highly-focused virtual ideation and brainstorming programs with our extraordinary roster of culinary chefs. Our masterful group consists of top level, Michelin-starred restaurateurs, James Beard winners, recipe developers, R&D chefs, and trend-forward specialists in contemporary American, mixology, brewing, bakery, vegan, Pan-Asian, and Latino cuisines. For every project, we build a powerhouse team to deliver practical, unparalleled on-strategy solutions.

Virtual brainstorming is a bit different than its in-person counterpart, with a heavy emphasis on pre-work that’s all shared virtually. Here’s how it happens:

  1. We work with our clients to identify and understand project goals, targets, challenges, and desired deliverables

  2. Our team dives deep into trend and consumer research to create product platforms and concepts.

  3. Our chef team creates culinary prototypes, documenting their creation process and results with video and photography. It’s a great way to observe technique, ingredient selection and plating.

  4. We host a virtual gathering for a share-out and tasting, for an in-depth look of ideas, benchtop recipes and implementation. It’s a real-time, interactive way to delve into the creation process, ask questions, and discuss variations. We can even send samples for a taste along.

  5. We gather feedback and optimize concepts with benchtop recipes plus final photos and video.

Some say that necessity is the mother of invention. Now more than ever, we need to be exploring brave new frontiers in innovation, and Hyde Park Group is here to help lead the virtual charge. If you are interested in learning more about our virtual solutions, reach out to or call 312-337-1300.

“Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty, lies opportunity.”

– Albert Einstein


Hyde Park Group is a new food and beverage innovation company providing services from concept through production and launch. Our approach unites marketplace and consumer research with five-star culinary, packaging design, co man services, and culinary influencer programs. Please email or call 312-337-1300.