SMASH New Product Development Process

SMASH is our proprietary, accelerated process for the development of breakthrough new product ideas. It is based on the premise that winning ideas emerge from integrated collaboration between essential, but often disparate, disciplines. SMASH propels strategists, culinary innovators, and packaging designers through an iterative ideation and consumer input process to generate concepts with high market potential.

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Services:

Trend Spotting

Opportunity Analysis

Targeting and Segmentation

Insight Research

Ideation

Naming and Flavor Studies

Concept Development & Evaluation

Pipeline Optimization

 

We are devoted to uncovering new insights that offer a fresh perspective on food. We pride ourselves on a deep understanding of today's consumer wants and needs: family demands, health & wellness issues, culinary preferences, cooking abilities, budget constraints, recipe usage and consumption, packaging preferences – virtually all aspects of the food experience that inform and create engaging new product concepts. 

“They are not only bleeding edge in their understanding of marketing strategy, ideation and resulting tactics, they are innovators.”

Principal, International Innovation Company