Validation

REFINING &
QUANTIFYING
SUCCESS


VALIDATION SERVICES

  • Concept Screens
  • Tournament Tests
  • Menu Optimization
  • Flavor Sorts (TURF)
  • Sensory Research

We are constantly looking for better ways to validate new ideas in the dynamically changing food and beverage landscape. What worked three years ago is may no longer be predictive of success. What’s the best way to get fast and reliable feedback on your concepts? How can you get just enough of what you need to provide direction for further development? Discovering and evolving evaluative techniques that are right for today’s market is our passion.