New Product Rapid Proto-cepting

OPTIMIZING IDEAS, FOOD, & PRESENTATION WITH CONSUMERS


PROTO-CEPTING SERVICES

  • NPD Platforms
  • Naming
  • Culinary Possibilities
  • Early Stage Packaging
  • Plating
  • Positioning
  • Iterative Focus Groups

There’s nothing like having consumers actually see the package or plating and taste the food to accelerate learning and development of new ideas. We specialize in creating early stage, close-to-retail consumer experiences through iterative, rapid proto-cepting research. Our strategists identify the platforms, our chefs create the food, and our designers invent 3D packaging and plating for consumer exposure. Then we do it again and again until the idea, food and presentation are shaped into a launch-able product or menu item.