Rapid Proto-cepting

CREATING CLOSETORETAIL
CONSUMER EXPERIENCES


RAPID PROTO-CEPTING SERVICES

  • NPD Platforms
  • Naming
  • Culinary Proto-cepts
  • Early Stage Packaging
  • Plating
  • Positioning
  • Iterative Focus Groups

Our proprietary Rapid Proto-cepting process is a great way to accelerate learning and time to market for your new product or menu items. Our committed team of strategists, five-star chefs, and A-level packaging designers helps find the idea, create “close-to-retail” food and packaging proto-cepts, and present them to consumers. And it means revamping, tweaking and getting those proto-cepts back in front of consumers until all the sensory cues start to connect.

It’s not just written concepts or well-executed food or package design. It’s all of those things, rolled into a consumer experience that replicates what they might actually see, hold and taste. Our chefs and designers not only create the work, but actively participate throughout the entire research process.

Our Process


  • Connector.Connector.

    We Develop Ideas

  • Connector.Connector.

    Our Chefs Create the Food

  • Connector.Connector.

    Our Designers Create the Graphics

  • Connector.Connector.

    Our Modelers Create the Packaging

  • Connector.Connector.

    We Show Them to Consumers

  • Connector.Connector.

    They Tell Us Exactly What They Like and Don't Like

  • Connector.Connector.

    We Make Changes

  • Connector.Connector.

    We Bring Them Back to Consumers

  • Connector.Connector.

    We Finalize the Ideas