RAPID PROTO-CEPTING SERVICES
- NPD Platforms
- Culinary Proto-cepts
- Early Stage Packaging
- Iterative Focus Groups
Our proprietary Rapid Proto-cepting process is a great way to accelerate learning and time to market for your new product or menu items. Our committed team of strategists, five-star chefs, and A-level packaging designers helps find the idea, create “close-to-retail” food and packaging proto-cepts, and present them to consumers. And it means revamping, tweaking and getting those proto-cepts back in front of consumers until all the sensory cues start to connect.
It’s not just written concepts or well-executed food or package design. It’s all of those things, rolled into a consumer experience that replicates what they might actually see, hold and taste. Our chefs and designers not only create the work, but actively participate throughout the entire research process.
We Develop Ideas
Our Chefs Create the Food
Our Designers Create the Graphics
Our Modelers Create the Packaging
We Show Them to Consumers
They Tell Us Exactly What They Like and Don't Like
We Make Changes
We Bring Them Back to Consumers
We Finalize the Ideas