New Product Rapid Proto-cepting

CREATING CLOSE-TO-RETAIL CONSUMER EXPERIENCES


PROTO-CEPTING SERVICES

  • NPD Platforms
  • Naming
  • Culinary Possibilities
  • Early Stage Packaging
  • Plating
  • Positioning
  • Iterative Focus Groups

Rapid Proto-cepting is a great way to accelerate your new product development. Our proprietary process delivers stronger new product and menu items that really connect with consumers.


  • Streamlined process with validated ideas, food and packaging in as little as 10 weeks
  • Seasoned team of strategists, five-star chefs and A-level packaging designers
  • Stronger ideas grounded in consumer, culinary and packaging insights
  • Experiential learning with food and packaging presentations at Chicago demo kitchen
  • Turnkey process from idea through consumer validated executions