New Product Rapid Proto-cepting

IS RAPID PROTO-CEPTING RIGHT FOR YOU?


Rapid Proto-cepting is a great way to accelerate your new product development. Our proprietary process delivers stronger new product and menu items that really connect with consumers.

  • Streamlined process with validated ideas, food and packaging
  • Seasoned team of strategists, five-star chefs and A-level packaging designers
  • Stronger ideas grounded in consumer, culinary and packaging insights
  • Hands-on food and packaging presentations at Chicago demo kitchen
  • Turnkey process from idea through consumer validated executions

  • PROCESS


    OPPORTUNITY ANALYSIS


    A deep dive into consumer and marketplace dynamics to develop high potential new product platforms

    KITCHEN
    IDEATION


    On-site culinary and packaging presentations so your team can experience possibilities in real time

    TOURNAMENT CONCEPT TEST


    Fast turnaround quantitative testing with clear direction on which concepts to pursue

    RAPID
    PROTO-CEPTING FOCUS GROUPS


    Refinement workshops that iterate concept, food, and packaging with consumers


    OUR CLIENTS



    Al Fresco, Barefruit, Bertolli, Boursin, Carnation Breakfast Essentials, Constellation Brands, FarmRich, Jarritos, Mama Mary’s, Mizkan, Mrs. Dash, National Fisheries Institute, Panera, SeaPak, SPAM, Sundia, Tillamook, and many others


    Contact

    For further information or to get started on your customized plan, send us an email!