New Product Rapid Proto-cepting
IS RAPID PROTO-CEPTING RIGHT FOR YOU?
Rapid Proto-cepting is a great way to accelerate your new product development. Our proprietary process delivers stronger new product and menu items that really connect with consumers.
A deep dive into consumer and marketplace dynamics to develop high potential new product platforms
On-site culinary and packaging presentations so your team can experience possibilities in real time
TOURNAMENT CONCEPT TEST
Fast turnaround quantitative testing with clear direction on which concepts to pursue
PROTO-CEPTING FOCUS GROUPS
Refinement workshops that iterate concept, food, and packaging with consumers