Fortune Magazine Features Haderlein on Meatless Meat

hydepark New Technologies

Hyde Park Group’s Principal, Mary Haderlein, was featured in a recent Fortune Magazine article on the growth of the meatless meat market. The article spotlighted several start-ups vying for success in the emerging space. Many companies, such as Beyond Meat, are using new techniques to bring a unique umami flavor to their plant based products, while others are attempting to grow animal cells from stems, such as Memphis Meats.

Haderlein alludes to the intrinsic challenge reconciling the “non GMO” and “clean label” movements, which have be so prevalent in the past few years, with the new era of “food science” ushered in by these products. She remarks upon the challenge of finding a category name for cellular agriculture products that resonates and inspires consumers. Interestingly, the article states that the target audience for new meatless meat products is not vegan, but the general meat-eating public.


Hyde Park Group Food Innovation is a strategic culinary company connecting consumer insight to new food and beverage development. Uniting strategy with five-star culinary and packaging design, we identify new opportunities and bring them to life through rapid proto-cepting development and consumer research. For further information about our services, or to hear our 2018: What’s Tipping? Food Trends presentation, please contact info@hydeparkgroup.com or visit www.hydeparkgroup.com