Food First Thinking Strategic Process

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Hyde Park Group’s  “Food First Thinking” strategic process is a front-end, food immersive approach that identifies untapped demand and transforms it into trend-forward platforms for new products.  Starting with the food itself and exploring its marketplace, culinary and brand context, we uncover high potential insights based on where food fits in the macro sphere of choices, how it is currently prepped, cooked, served, packaged, shelved and purchased, and how it is meeting (or not meeting) existing needs.  Relying heavily on our chefs and insights from the culinary world, we help clients discover new paths forward for product innovation.

Here is a snapshot of our “secret sauce.”