Mary Haderlein started Hyde Park Group Food Innovation in 2002 to help clients develop stronger new product pipelines by connecting consumer insight to top chefs, developers and package designers.
The foundation of the company is Mary’s background in strategy, research, and consumer marketing. After more than two decades working with multi-national food clients at worldwide communication firms such as Omnicom, WPP and Saatchi, Mary started Hyde Park Group to focus on food and beverage innovation.
Mary Haderlein, Principal
Mary is an ardent advocate of a cross-disciplinary approach to problem solving. She takes great pride in surrounding herself with best-in-class talent in every discipline: James Beard-winning and Michelin-starred culinary chefs, top design, packaging, creative advertising and media talent, as well as seasoned R&D and commercialization specialists.
Barbara McCartney is a CPG commercial leader with more than 20 years of experience accelerating food, nutrition, and wellness businesses, from shakes to bars, snacks, and breakfast foods. She’s held executive, marketing, and innovation leadership roles for Nestlé, Novartis, Pillsbury, and Unilever. Barbara joined Hyde Park Group to help CPG clients increase momentum with the next generation of functional foods and beverages.
Barbara McCartney, Chief Growth Officer, Functional Foods & Beverages
Hyde Park Group is located in Chicago’s up & coming West Town neighborhood, just west of downtown Chicago and a growing mecca for artists, designers and food entrepreneurs. Their 3000 sq. ft demo kitchen is used as a workshop for chefs, food scientists, designers and clients to ideate, create and share.