Mary Haderlein started Hyde Park Group Food Innovation in 2002 to help clients develop stronger new product pipelines by connecting consumer insight to top chefs, developers and package designers.
The foundation of the company is Mary’s background in strategy,
research, and consumer marketing. After more than two decades
working with multi-national food clients at worldwide communication firms such as Omnicom, WPP and Saatchi, Mary started Hyde Park Group to focus on food and beverage innovation.
Mary is an ardent advocate of a cross-disciplinary approach to problem solving. She takes great pride in surrounding herself with best-in-class talent in every discipline: James Beard-winning and Michelin-starred culinary chefs, top design, packaging, creative advertising and media talent, as well as seasoned R&D and commercialization specialists.
Hyde Park Group is located in Chicago’s up & coming West Town neighborhood, just west of downtown Chicago and a growing mecca for artists, designers and food entrepreneurs. Their 3000 sq. ft demo kitchen is used as a workshop for chefs, food scientists, designers and clients to ideate, create and share.
Mary Haderlein, Principal
Food First Thinking Strategic Process: DISCOVER trend-forward white space opportunities through a food-immersive approach, led by research and culinary experts. Includes custom macro trends, market audits, social listening, culinary tours, chefs tastings, technique observations and more.
Concept Development & Testing: CREATE and test new products through culinary ideation, close-to-retail food and packaging development, concept screens, rapid proto-cepting consumer research, and more.
R&D: PRODUCE new products through sourcing, formula development, contract manufacturing and line trial assistance.
Branding, Advertising & Media: LAUNCH new products with inspired naming, package design, food-focused creative advertising plus media planning and buying with a digital, ROI focus. In partnership with underthink.it.