Mary Haderlein started Hyde Park Group Food Innovation in 2002 to help clients develop stronger new product pipelines by connecting consumer insight to culinary-driven food and beverage design.
In 2015, she expanded her services to include contract manufacturing management, and in 2018, she began offering funded incubator services to design and launch new food and beverage products on behalf of clients.
The foundation of the company is Mary’s background in strategy,
research, and consumer marketing. After more than two decades
working with multi-national food clients at worldwide communication firms such as Omnicom, WPP and Saatchi, Mary started Hyde Park Group to focus on food and beverage innovation.
Mary is an ardent advocate of a cross-disciplinary approach to problem solving. She takes great pride in surrounding herself with best-in-class talent in every discipline: James Beard-winning and Michelin-starred culinary chefs, top design and packaging talent, as well as seasoned R&D and commercialization specialists.
Hyde Park Group is located in a 3800 sq. ft. demo kitchen in Chicago’s “foodie” West Loop, used as a workshop for chefs, food scientists, designers and clients to ideate, create and share.
Mary Haderlein, Principal
Marketplace & Market Research: custom culinary tours, macro trends, white space opportunities, rapid proto-cepting, concept screens, max-diff studies, sensory research
Culinary, R&D: culinary ideation, exploration, benchtop recipes, optimization and formulas
Branding & Packaging: naming, trademark, substrate development, graphic design, labeling
Contract Manufacturing Search & Management: search criteria, outreach, line trials, contract negotiation, procurement, pilot, distribution, QA
Digital Launch: strategy, creative, e-commerce, social media, influencer and ambassador programs. Media partner: Kelly Scott Madison @ www.ksmmedia.com
Funded Incubator: Developing and launching new food and beverage products with back-end client investment. Proposal shared upon request.