Mary Haderlein started Hyde Park Group Food Innovation in 2002 to help clients develop stronger new product pipelines by connecting consumer insight to top chefs, developers and package designers.
The foundation of the company is Mary’s background in strategy,
research, and consumer marketing. After more than two decades
working with multi-national food clients at worldwide communication firms such as Omnicom, WPP and Saatchi, Mary started Hyde Park Group to focus on food and beverage innovation.
Mary is an ardent advocate of a cross-disciplinary approach to problem solving. She takes great pride in surrounding herself with best-in-class talent in every discipline: James Beard-winning and Michelin-starred culinary chefs, top design, packaging, creative advertising and media talent, as well as seasoned R&D and commercialization specialists.
Hyde Park Group is located in Chicago’s up & coming West Town neighborhood, just west of downtown Chicago and a growing mecca for artists, designers and food entrepreneurs. Their 3000 sq. ft demo kitchen is used as a workshop for chefs, food scientists, designers and clients to ideate, create and share.
Mary Haderlein, Principal
Food First Thinking New Product Development Process: An agile, fail fast system to accelerate time to market for trend-forward new products.
Food Immersion: DISCOVER new opportunities through a food-first approach, led by research and culinary experts. Includes custom macro trends, market audits, social listening, culinary tours, expert interviews, technique observations and more.
Kitchen Ideation: EXPERIENCE new product possibilities through culinary ideation led by award-winning chefs and restaurateurs PLUS inspiration from leading packaging designers and creative thinkers.
Concept Development and Testing: DEVELOP close-to-retail food and packaging, TEST concepts with on-line screens and 3D executions with consumer-facing rapid proto-cepting research, and more.
R&D: PRODUCE new products through sourcing, formula development, contract manufacturing and line trial assistance.
Custom Go-To-Market Programs: LAUNCH new products to specific food tribes with advertising, influencer media, recipe development, appearances and more.