Mary Haderlein started Hyde Park Group Food Innovation in 2002 to help clients develop stronger new product pipelines by connecting consumer insight to top chefs, developers and package designers.
The foundation of the company is Mary’s background in strategy,
research, and consumer marketing. After more than two decades
working with multi-national food clients at worldwide communication firms such as Omnicom, WPP and Saatchi, Mary started Hyde Park Group to focus on food and beverage innovation.
Mary is an ardent advocate of a cross-disciplinary approach to problem solving. She takes great pride in surrounding herself with best-in-class talent in every discipline: James Beard-winning and Michelin-starred culinary chefs, top design and packaging talent, as well as seasoned R&D and commercialization specialists.
Hyde Park Group is located in Chicago’s up & coming West Town neighborhood, just west of downtown Chicago and a growing Mecca for artists, designers and food entrepreneurs. Their 3000 sq. ft demo kitchen is used as a workshop for chefs, food scientists, designers and clients to ideate, create and share.
Mary Haderlein, Principal
Marketplace & Market Research: custom culinary tours, macro trends, white space opportunities, rapid proto-cepting, concept screens, max-diff studies, sensory research
Culinary, R&D: culinary ideation, exploration, benchtop recipes, optimization and formulas
Branding & Packaging: naming, trademark, substrate development, graphic design, labeling
Contract Manufacturing Search & Management: search criteria, outreach, line trials, contract negotiation, procurement, pilot, distribution, QA
Culinary Outreach Programs: recipe portfolios, social media strategy and management, culinary influencer and ambassador programs